Join The Big Pathwatch
Client: Ramblers / Oyster Design and MarketingWorking closely with our friends at Oyster Design, we helped them to create two films for Ramblers.
Oyster produce stunning work for Ramblers and the films had to reflect the same style, tone and feeling and be able to sit alongside the campaign materials as well as stand alone. We used a simple colour palette and "cut out" style that keeps the visuals friendly and clean.
We decided that animation is the best route for the first film, which is all about informing the audience what the campaign is all about.
How To Use The App
The second film we produced with Oyster Design a short promotional film on How To Use The App. We decided to use filmed footage and produce a real world example of the app being used. A small section of animation is used to explain how the process works as well as create a link to the animated style in the first film.