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How to close your videos

How to close your video
  • Category:
    • Video Production
  • Year:


How you close your videos is an important part of your video marketing strategy and if you’re not doing this one thing, you’re missing an opportunity to move your audience further along their buying journey.

Picture this, you’ve written a script, set up your equipment, filmed your content, edited your video and posted it on your channels, then you realise you haven’t included a call to action. 

Your audience are left hanging and you’ve missed a golden opportunity to encourage them to take the next step, i.e. sign up to your newsletter, book a demo or visit your website. Your call to action will depend on the content of your video and the objective you’re trying to achieve, but regardless of what that is, make sure your audience know what they should do next.  

Here’s more in our latest tip - How to close your videos:

How to close your video
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