What does a video production agency do?

Video is a powerful tool in helping your brand connect with audiences and with an ever increasing demand for video, it should be part of your marketing strategy. According to a 2022 survey by Hubspot, 86% of businesses use video as a marketing tool. But do you know where to start with creating videos? This is where a video production agency comes in…

Simply put, a video production agency is a team of experienced, creative professionals who take your brief from a concept and bring it to life! They will work collaboratively with you to identify your marketing objectives, film your content and deliver a film that has the power to drive results.

And this can all be categorised into three stages: pre-production, production and post-production.

Pre-production

A video production agency will meet with you to discuss your project aims and the type of video you need in terms of content and format. From explainer videos and product launches to employee training videos, the pre-production stage is where you’ll discuss what content you want to capture, who the audience is, what your video needs to achieve and where it will be shown. 

A video production agency will have the experience and expertise to write a compelling script and the creative vision to really bring your video to life! You should finish this stage knowing exactly how your video will look before the shoot. 

Production

Everything that happens on the day of filming fits into the production stage; from setting up cameras and lighting to directing the people that will be involved in your video. Extra footage can also be captured such as different angles, shots of the location and close ups of the product. Known as B-roll, this is used to supplement the main footage and provides context to your video. 

The agency will know exactly what style you’ll want from the planning (pre-production) stage and will ensure they get what they need on the day to ensure the content fulfils your brief.

Post-production 

And finally, the post-production stage is where the footage is brought together and your video is created using professional software. This involves taking the best footage and shots and stitching them together. The video production agency will cut and edit footage to ensure your video is delivered to your specific time requirements and size. 

Other elements of creating your desired video may include recording a voiceover, colouring the video, adding music and special effects such as graphics and animated text. These final touches will help your video leave a lasting impression on your audience.

We’re here to help you with your video production! 

With people consuming video content like never before, having video in your marketing strategy is key. A video production agency will work with you to bring your ideas to life and deliver a product that meets (and hopefully exceeds) your desired outcome. 

And if you’re in the market for an agency, check us out! We’ve delivered over 2,700 videos for companies across the UK and beyond. Our robust workflow allows us to fully manage the process whilst working collaboratively with our clients.

We provide professional and artistic direction from the initial meeting right through to the finished product, so whether you want us to take the lead or you want to be with us every step of the way, we can ensure a seamless process throughout.