We're going to discuss this fun, quirky and bright social media animation created!
It’s bright, it’s quirky, it’s short and it’s shareable. And it’s not necessarily what you’d expect from a company selling cleaning products.
The animation harnesses Castle’s distinctive brand colours and uses simple storytelling and visual cues to tell a quick and compelling story. The target audience can see themselves reflected in the frustrated manager, feel that someone understands the issues they’re dealing with and relief that there’s a solution on offer.
It’s simple, effective and acts as the first step of the audience’s journey to using the MySupply tool in their business.
