Lakeside North Harbour
Avison Young
Lakeside North Harbour
Avison Young
The client
Avison Young
Avison Young is a commercial real estate services firm that aims to create healthy, productive workplaces for employees. Built on the belief that commercial real estate isn’t just about the buildings, the square footage and the occupancies, it’s about spaces and places that improve lives and help businesses thrive; for the employees and communities that make impact matter.
The brief
Bringing business to Lakeside North Harbour
Avison Young wanted to create a promotional video for their Lakeside North Harbour site to encourage businesses to locate there. The video needed to highlight the three key pillars that they focus on at Lakeside: environment, wellbeing, and community. We decided to set up different scenes to showcase these areas and worked with volunteers from different businesses within Lakeside.
Filming
Using three cameras for seamless transitions
We wanted to show off what a large and impressive site Lakeside North Harbour is and what better way to do this than use our First Person Drone (FPV). We captured a tour of the site as well as other scenes that would add to the excitement of the final video.
As you can imagine, flying a drone around the inside of a busy building came with a few challenges and it was essential the areas were kept clear from a safety perspective. We also ensured that those who were part of the filming were fully briefed and there were as few interruptions as possible.
Timing was also very important for this shoot as there were limited chances to use the drone and we had to ensure a seamless transition in the final video between footage captured from above (using the FPV drone and the DJI Ronin 4D drone) and BRoll captured on the ground, using the DJI Ronin 4D.
The edit
Audio that sets the pace
The edit needed to be quick-paced enough to convey the excitement of working at Lakeside North Harbour but with relaxing elements that complemented the green space and chilled environment.
We decided to start the film with an angler casting on the lake and with 1000 Lakeside in the background. As he swings his fishing rod into the water, the FPV drone flies over the lake towards the building. From then we use speed ramps when travelling around and cutting into scenes shot with our other cameras. The speed ramps allow us to hide inessential cuts within the FPV drone footage. The music we selected had high energy to lead the pace of the film as well as lulls for when we wanted to slow things down. We added some sound ambience and visual effects within the edit to immerse the viewer further and reinforce the brand.
The result
Films that represent Avison Young’s brand pillars
For this project with Avison Young, we produced four videos in total: the hero film and three shorts that each represent one of their brand pillars. The hero film is being used as their homepage banner on their website and all videos are being promoted on their social media platforms and being seen by a global audience.
