Your Time Your Place campaign
University of Portsmouth
Your Time Your Place campaign
University of Portsmouth
The client
University of Portsmouth
We regularly work with the University of Portsmouth, and the ‘Your Time Your Place’ campaign was our biggest project to date. The University wanted a brand film that highlighted what it’s like to study here, the facilities available and what the city of Portsmouth has to offer students. Alongside a hero film, to be advertised across multiple platforms, we also captured social content which included parts of the main film.
Pre-production
It's all in the planning
From paddle boards, robot arms and dragons, to being teleported through space, this ambitious project took over all corners of Millstream as we needed to incorporate animation, live action and drone footage. Pre-production was key to this project to ensure the different elements worked together and were delivered at the right time. Before the camera batteries had been charged and the memory cards cleared, we had storyboarded, screen tested and checked out the locations ready for our four day shoot.
Animation
Elevating the visual experience
Incorporating motion graphics and animation was a deliberate choice to enhance the storytelling and elevate the overall visual experience. The animated elements added a layer of creativity and flair to specific scenes, while adhering to the University's fresh brand guidelines. Additionally, animation played a crucial role in bringing certain concepts to life, adding a captivating element that resonated with the audience, such as our dragon in the 'find your fire' scene.
The result
Reaching prospective students with an immersive viewing experience
The combination of live-action footage, motion graphics, and animation worked harmoniously to create a compelling and immersive viewing experience that drew in prospective new students. The final result was a two minute hero film that received more than 2,500 views on the University’s YouTube channel and seven short-form videos promoted on different advertising platforms.
