Cold Brew City Tour
The De'Longhi Group is one of the world's leading players in small domestic appliances associated with the world of coffee, the kitchen, air conditioning and home care. We regularly work with De’Longhi and for this project they wanted us to film their Cold Brew Coffee Tour.
Bringing cold coffee to the nation
De’Longhi worked with experiential marketing agency TRO to transform mobile pop-up units into modern and chic replica kitchens. Our role was to film and photograph coffee lovers enjoying the immersive experience and then create engaging reels for De’Longhi’s Instagram.
Capturing the buzz
We filmed in London, Brighton, Bristol and Cardiff and captured a range of footage from employees serving freshly brewed coffee samples, talking to the public about the new state-of-the-art bean-to-cup machines and people enjoying the coffee.
We edited the footage into fun, captivating, 30 second reels that De’Longhi could add trending audio to. The objective of the social media content was to bring attention to their cold brew and build anticipation and excitement amongst their audience who were eagerly awaiting a visit to their city.