Frankie & Benny’s x Ashley Roberts
Fearless PR
Frankie & Benny’s x Ashley Roberts
Fearless PR
The client
Fearless PR
Fearless PR delivers senior-level expertise and sharp, tailored communications for businesses. We’ve partnered with them on various projects and they consistently craft campaigns that are perfectly on-brand and impossible to ignore. This time, their client was Frankie & Benny’s: a chain of Italian-American-themed restaurants located around the UK.
The brief
A campaign bursting with flavour and fun
Frankie & Benny’s wanted to shout about their brand-new brunch, piled high with big portions and fresh, flavour-packed favourites. But they didn’t just want any launch - they wanted one bursting with personality. To bring the campaign to life with fun and cheekiness, they teamed up with singer, dancer, and media personality, Ashley Roberts. With her American roots and vibrant personality, Ashley was the perfect fit.
Filming
Capturing mouthwatering footage
Filming took place at Frankie & Benny’s in Wembley, London, with the restaurant closing for the day so that we could have full access. We started with scripted pieces to camera where Ashley looked straight down the lens and let people in on her brunch obsession. Once those shots were nailed, we moved on to capturing the supporting b-roll. Chef Ben opened up the kitchen so we could film each dish being crafted and plated, giving viewers a look at the flavours and tempting them to come in and try the new menu for themselves. Our favourite dish to film had to be the burger - it looked amazing and smelled even better.
The edit
Leaning into Ashley’s warm personality
Now it’s time to bring the footage in and begin the edit. We dived into the editing with a combination of sound effects, quick cuts, motion graphics and upbeat music. We wanted to create a warm feel through the colour grade to make it feel cosy and inviting. The music worked with Ashley’s engaging personality and overall pace of the videos and the outtakes video was good fun to work with!
The result
Quality content that hits the mark
We delivered five videos for Fearless PR which were picked up by national media outlets and shared on Frankie & Benny’s social media pages. The videos have since been viewed nearly 20,000 times on Instagram alone.
