Launching DB1 range
A luxury watch brand based in Emsworth, Zero West takes pride in designing iconic British engineered watches that are historically and geographically linked to a moment in time. They approached us to help create an advert to promote their new limited line of watches - the DB1 range. An advert that would be broadcast on a number of Sky TV Channels over the Christmas period.
Capturing a moment in time
The new DB1 range is named after the Dambusters Raid, or Operation Chastise, where RAF-piloted Lancaster bombers used specialised ‘bouncing bombs’ to destroy German dams during the night of 16th May 1943. The range is unique in that the rear face of each timepiece features smelted metal from an actual Lancaster bomber plane that was used during the raid, pinpointing a moment in time. Zero West were keen to highlight this point in the advert, as well as using the moon as a motif - in order to remain camouflaged, the planes flew using the light of the moon.
The use of 3D animation
Showcasing the internal components
Our animation team produced a 3D animated sequence to showcase the watch. The use of our 3D software allowed for striking lighting and reflectivity, for example, one section utilises the metal casing of the watch to reflect a sky and airfield. The Lancaster piece of metal begins its sequence outside of the watch and implodes inwards, to meet the goal of highlighting the importance of this rare metal component. And why did we use animation? Because it was the best way of showing the internal components and details of the watch that a camera would not be able to capture.