MultiPro Go with Theo Michaels
Kenwood
MultiPro Go with Theo Michaels
Kenwood
The client
Kenwood
Kenwood is a leading global brand in baking and food preparation. They design, produce and sell kitchen appliances and often work with well known chefs to make new recipes to help demonstrate their products.
The brief
Showcasing the new MultiPro Go
Kenwood approached us to film chef, presenter and best-selling author Theo Michaels using their new food processor - the MultiPro Go - to make some delicious recipes. The videos needed to showcase the product’s capabilities including chopping, slicing, grating and direct serving in a fun and interesting way.
The footage
Mouth-watering content
We used two cameras to achieve a variation of angles for the recipe films. This allowed us different options when editing the reel to keep it engaging. The two cameras we used had two different focal lengths: close up and mid-shot. It was important to have the close ups for this shoot as we wanted to capture the exquisiteness of the food to entice people to make it themselves.
The outcome
Multi-channel content
We created two reels for three different recipes and captured photographs of the other three recipes, so that Kenwood could promote the content on their social media platforms. They also uploaded the content to realcooks.co.uk so consumers can make the recipes at home.
