Castle needed a short video to promote their new app, MyTraining
We set about producing an animation that was easy to follow, for a multi-lingual audience, and quickly presented the benefits of using the app.
- Script Writing
- Music and Voiceover
What we did
A full animation service
This was our third animation for Castle so at this point we understand their brand tone of voice well. We were keen to build on the style that had come before but show an evolution. We used more characters than before to show multiple customers already using the app and enjoying the benefits of it.
Understanding the brief and producing a video to meet those goals
The brief from Castle was clear. Training across the cleaning industry is incredibly varied, with a workforce developing at different speeds. Castle have designed a platform that creates uniformity across the industry when it comes to training. The storyline for the video Millstream produced follows a company of cleaners learning at different levels and a management team struggling to manage them all. With the help of the app, managers can help their staff receive the training they need and keep track of reporting.