Petworth House is a special property for The National Trust. It is home to the Trust’s largest art collection and houses original work by Turner, Gainsborough, William Blake and van Dijk. Turner himself, held a residency at the House and painted some of his most famous works from the studio.
We were commissioned to tell the story of Petworth House through a short film that will be played on loop at a purpose-built orientation room. Each visitor to the house will have the opportunity to sit down to experience the film and gain a better understanding of Petworth House as well as the best way to navigate the large property.
How we did it
We worked alongside the visitor experience and marketing teams to understand the key aspects to the house and what makes it most relevant to the visitors. We then set about planning a three day shoot to capture the vast house and grounds. The film will be watched by the 200,000 annual visitors to the house.
To make the video as accessible as possible, we brought in a voiceover artist to narrate the video. We also created animated sections that help navigate around the house and gardens. This was one of the most important elements for the client.