Sustainability exhibition video
INEOS Composites
Sustainability exhibition video
INEOS Composites
The client
INEOS Composites
INEOS is the fourth largest chemicals company in the world. They manufacture polymers, chemicals and energy products that touch every aspect of modern day life and partner with sports teams like the Mercedes-AMG Petronas F1 Team. They approached us to create a 2D animated corporate video for a large screen exhibition display.
The brief
A creative solution
INEOS has developed new sustainability goals which they wanted to promote at the JEC World International Composites Show at their exhibition stand. They were looking for a creative way to highlight the steps they are taking to promote a plastic circular economy and achieve net zero carbon emissions by 2050.
The project
A stand-out piece
Using a mixture of existing INEOS visuals and new graphics, we created a stand-out piece that incorporated both painterly and modern animation styles. The length of the video would prove a challenge in terms of viewer engagement, so a bright colour palette and interchangeable animation styles helped keep a focal point on the content. With the theme of sustainability, we combined INEOS’ brand blue with a range of bright greens to maintain the environmental message.
