Control your PPE with Mi365

Client: Safeaid Supplies

Safeaid Supplies have created an innovative, industry first platform for managing PPE across the industrial sectors. Historically it has always been a challenge to get an accurate picture of which workers have current and safe PPE, which areas of the country are spending too little on PPE and how can we speed up the process of recognising a need for updated PPE and getting it to the workers. Safeaid created Mi365 to answer these questions.

We decided on creating a simple but emotional storyline that highlights a common issue in the industry. We used black and white with highlight for the PPE to reinforce the importance of PPE on a dangerous site. This also tied in directly with existing branding for Safeaid and helped create a consistent feel to their marketing.

Their Words

Working with Millstream has been an absolute delight & we are genuinely thrilled with our first video. Suffice to say, it will not be the last. Our brief wasn’t especially easy; how to communicate a brand new bespoke offering to our customers. One that would simplify the management & control of their Personal Protective Equipment – a long standing challenge for the infrastructure industry at large.

Throughout the process, communication was excellent. The team's calm & unruffled exterior belies a swell of dynamic artistry & creativity. Their suggestion to include animation was absolutely the right decision. I look forward to working with them on our next project."

- Janet Glackin, Marketing Manager, Safeaid